WHO WE AREBuilt on 25 years, driven by purpose
After two decades leading commercial teams across the world’s most respected hospitality brands, Angela Murphy founded Commercial Hospitality Excellence to solve a problem. Hotels with enormous potential can be held back by fragmented commercial strategies and teams working in silos.
From intimate boutique properties and remote island resorts, to upper-upscale city hotels and high-end luxury brands, Angela brings rare cross-sector depth to every engagement. That breadth is the differentiator we understand what moves revenue at every tier of the market.
Career portfolio includes: One&Only Resorts (Kerzner), Hamilton Island, Whitsundays, InterContinental Hotels Group, Viceroy Resorts and OUTRIGGER Hospitality Group.
FEATURED
AI Is Reshaping Hotel Commercial Teams. Are you Ready?
Source: HSMAI Foundation
The State of Generative AI in Talent Management for Hotel Sales, Marketing and Revenue Management
The HSMAI Foundation's landmark research into generative AI and hospitality talent management confirms what many commercial leaders are already sensing: AI adoption is no longer experimental — it is a senior leadership priority, and the organisations moving fastest are those treating it as a core part of their talent strategy, not a technology project.
The report, which surveyed directors, vice presidents, and chief commercial officers across the industry, surfaces three themes every hotel owner and brand should be paying attention to.
Why Commercial Hospitality Excellence?
The industry is evolving faster than ever. Guest expectations have shifted, distribution has grown more complex, and the pressure to perform and achieve EBITDA goals has never been greater. Yet many hotels still operate their sales, marketing and revenue management functions as separate departments, each pulling in a different direction.
Commercial Hospitality Excellence was founded to close the gap, bringing senior level strategic expertise to hospitality partners ready to perform at their full potential.
Passion & Purpose
Hospitality is about people, the guests who choose you, the teams who deliver for you, and the partners who grow with you. That belief is at the heart of everything we do.
We combine sharp commercial thinking with a genuine love for this industry.
