WHO WE AREBuilt on 25 years, driven by purpose
After two decades leading commercial teams across the world’s most respected hospitality brands, Angela Murphy founded Commercial Hospitality Excellence to solve a problem. Hotels with enormous potential can be held back by fragmented commercial strategies and teams working in silos.
From intimate boutique properties and remote island resorts, to upper-upscale city hotels and high-end luxury brands, Angela brings rare cross-sector depth to every engagement. That breadth is the differentiator we understand what moves revenue at every tier of the market.
Career portfolio includes: One&Only Resorts (Kerzner), Hamilton Island, Whitsundays, InterContinental Hotels Group, Viceroy Resorts and OUTRIGGER Hospitality Group.
FEATURED
Beyond Automation: How AI Is Reshaping Hospitality Sales Performance
Source: Strategic Solution Partners / Hotel News Resource
By Angela Murphy | Published August 26, 2026
In this piece, Angela examines how artificial intelligence is moving hospitality sales teams beyond basic automation — reshaping pricing strategy, guest personalization, and conversion performance across commercial operations.
Drawing on her HSMAI AI workshop takeaways and hands-on commercial leadership, Angela covers where AI delivers the fastest ROI, why more automation doesn’t always mean better outcomes, and how to build the right foundation before scaling AI tools.
Why Commercial Hospitality Excellence?
The industry is evolving faster than ever. Guest expectations have shifted, distribution has grown more complex, and the pressure to perform and achieve EBITDA goals has never been greater. Yet many hotels still operate their sales, marketing and revenue management functions as separate departments, each pulling in a different direction.
Commercial Hospitality Excellence was founded to close the gap, bringing senior level strategic expertise to hospitality partners ready to perform at their full potential.
Passion & Purpose
Hospitality is about people, the guests who choose you, the teams who deliver for you, and the partners who grow with you. That belief is at the heart of everything we do.
We combine sharp commercial thinking with a genuine love for this industry.
